Plaisir Rouge – IGP Bouches-du-Rhône Red Wine from Provence

Plaisir Rouge is a red wine IGP Pays des Bouches-du-Rhône produced at Domaine des Oullières in Lambesc. This cuvée embodies a smooth, fruity, and convivial style, designed for immediate enjoyment and sharing. Plaisir Rouge is a generous and approachable red wine from the south of France, true to its terroir and the spirit of the domaine.

Made from vines planted on clay-limestone soils typical of the region, Plaisir Rouge benefits from a terroir that promotes balance and fruit expression. The vineyard is managed according to the principles of High Environmental Value (HVE), with particular attention to soil preservation, biodiversity, and grape quality. Yields are controlled to ensure consistent quality and a clear aromatic profile from one vintage to the next.

Harvesting is carried out at optimal ripeness to emphasize fruit and suppleness. Vinification is carried out with precision, using gentle extraction to preserve freshness and avoid harsh tannins. Fermentation is carefully managed to retain an expressive and gourmand aromatic profile. Aging is intentionally brief, avoiding power and concentration, to preserve a wine that is easy to drink and immediately approachable. Bottling is done on the estate.

On the palate, Plaisir Rouge shows a light and bright color with ruby highlights. The nose is flattering, with aromas of Burlat cherry, red plum jam, and pomegranate. On the palate, the attack is smooth, crisp, and fruity, highlighting red fruits (redcurrant, wild strawberry), especially cherry. Very vibrant and charming.

Plaisir Rouge is a versatile IGP red wine, ideal for simple meals and shared moments. It pairs perfectly with grilled dishes, red or white meats, stews, pasta, pizza, or everyday Mediterranean cuisine. Served at 14–16°C, it fully expresses its fruit and balance. Its aging potential is estimated at two to three years.

The Plaisir cuvée reflects the philosophy of Domaine des Oullières: offering sincere, approachable, and consistent wines rooted in their terroir. Plaisir Rouge is an IGP Pays des Bouches-du-Rhône red wine designed for pleasure, simplicity, and conviviality.

The Plaisir Rouge from Domaine des Oullières is a red wine from the Bouches-du-Rhône that truly lives up to its name.
A sincere wine.
Generous.
Approachable.

Produced from the domaine’s vineyards in Lambesc, in the heart of the south of France, this IGP red wine expresses the full generosity of the fruit and the craftsmanship of a dedicated family vineyard.

Wine Characteristics

This Provence red wine is made from a carefully balanced blend of southern grape varieties:

• Grape varieties: Merlot 40%, Cinsault 30%, Caladoc 30%

• Region: Provence, France

• Appellation: IGP Bouches-du-Rhône

• Alcohol content: 13%

An expressive blend designed to deliver freshness, softness and immediate drinkability.

Harvest & Winemaking

Plaisir Rouge is produced under High Environmental Value certification (HVE – Level 3), guaranteeing sustainable vineyard practices.

The vines grow on clay-limestone soils, typical of the region, bringing balance and elegance to the wine.
Yields are controlled at around 60 hl/ha to preserve fruit quality.

Winemaking is carried out with precision:

• Controlled maceration

• Fermentation in temperature-controlled stainless steel tanks

• Bottled at the estate

The focus is always on fruit expression and purity.

Tasting Notes

The wine shows a light, bright colour with attractive ruby highlights.

On the nose, it is immediately appealing, with aromas of Burlat cherry, red plum jam and pomegranate.

The palate is smooth, juicy and generous, driven by fresh red fruit, especially cherry.
Lively.
Charming.
A truly fruit-forward Provence red wine, perfect for sharing.

Serving Advice & Food Pairings

• Serving temperature: 15–17°C
  (Can be enjoyed slightly cooler, especially with antipasti)

Ideal food pairings include:

• Charcuterie boards

• Cheese platters

• Grilled meats

• Tagines

• Lightly spiced bourride

• Tomato-based tuna dishes

• Red mullet with tapenade

For a bold and indulgent pairing, try it with a Black Forest cake.

Awards

Plaisir Rouge has been recognised by leading wine competitions:

• Guide Hachette des Vins 2022

• International Wine Competition of Lyon 2023

• Concours Général Agricole de Paris 2025